Strategic Market Focus Merryfield's specialization in engaging better-for-you brands such as organic and natural products positions it as a valuable partner for brands aiming to reach health-conscious consumers. This focus offers opportunities to collaborate with emerging and expanding wellness-focused CPG companies seeking innovative shopper engagement solutions.

Innovative Engagement Tactics Utilizing digital sampling, gamified advertising, and in-store QR code programs, Merryfield employs creative strategies to enhance consumer product trials and brand education. These advanced tactics can be packaged and offered as part of turnkey marketing solutions to brands looking to increase product trial and brand loyalty.

Strong Industry Recognition Being a finalist at Fast Company's World Changing Ideas Awards and a certified B-Corp underscores Merryfield's credibility and commitment to social responsibility. These credentials can be leveraged in sales pitches to attract conscious brands interested in partnerships aligned with sustainability and social impact.

Growth-Driven Profile With a revenue range between $500 million and one billion and recent initiatives like the Learn & Earn program and collaborations with grocery chains, Merryfield demonstrates significant growth potential. This creates an opportunity to pitch scalable solutions that can capture a larger share of the consumer engagement market for CPG brands.

Technology and Data Strength Merryfield employs robust tech infrastructure including AWS, Google Workspace, and advanced tracking pixels, enabling sophisticated data collection on shopper behavior. This offers a chance to develop targeted marketing and measurement services, appealing to brands seeking data-driven insights to optimize their retail strategies.