Innovative Measurement Platform MetricWorks offers a cutting-edge incrementality platform that consolidates various advertising signals into a single daily metric, enabling clients to accurately measure the true value of their mobile advertising efforts. This unique approach provides a compelling value proposition for brands seeking precise attribution and increased ROAS.

Growing Industry Recognition The company has been recognized for its technological innovation with a Norwegian government BIA grant and has successfully launched new solutions such as MMP 2.0 and CTV campaign measurement. This positions MetricWorks as a leader in privacy-conscious and performance-driven marketing analytics.

Targeted Market Segments With a focus on mobile gaming, apps, and connected TV advertising, MetricWorks serves high-growth digital sectors that rely heavily on effective measurement and optimization, creating opportunities to expand partnerships with developers, publishers, and media agencies.

Key Customer Partnerships The company’s client base includes major industry players like Meta, Google, and TikTok, indicating strong credibility and potential for upselling or forging deeper integrations with additional platform advertisers and performance marketers seeking advanced attribution solutions.

Revenue and Growth Potential Generated revenue between $10M and $25M with a lean team of 11 to 50 employees, suggesting a scalable business with significant growth potential. Opportunities exist to target emerging markets or expand service offerings to capitalize on their proven success in incrementality measurement for performance marketing.