MetricWorks Employee Directory
Mobile Computing Software ProductsCalifornia, United States11-50 Employees
MetricWorks is a San Diego-based software company focused on mobile advertising measurement. Its platform unifies disparate advertising data into a daily cohort-based metric to reveal the true value of campaigns and supports experiments, A/B tests, and geo-lift studies. It serves app developers and marketers, including mobile game studios and major platforms, with clients such as Kabam, FunPlus, Meta, Google, and TikTok cited as trusted partners. In the mobile computing software space, MetricWorks positions itself around privacy-aware incrementality measurement, a stance reinforced by the May 2023 introduction of MMP 2.0, which aims to boost performance marketing for games and other apps while preserving privacy.