Large footprint METRO AEBE operates a multi-channel network with over 285 points across Greece and international exposure through Cyprus, presenting multiple cross-sell opportunities across wholesale METRO Cash & Carry and retail My market formats.

Diverse customer bases Serving both wholesale and retail segments creates avenues for upselling private label or exclusive product lines to professional buyers and regular consumers, plus tailored promotions for horeca and small business customers.

Strengthening local sourcing A strong emphasis on collaborating with Greek producers and entrepreneurs offers a pathway to co-create local product assortments, seasonal ranges, and supply chain partnerships, appealing to sustainability-conscious buyers.

Tech-enabled growth Adopted tech stack and enterprise security posture indicate readiness for data-driven merchandising, CRM outreach, and digital procurement enhancements to optimize pricing, promotions, and supplier onboarding.

Financial scale Revenue in the mid-range of tens of millions and a large workforce signal potential for scalable, high-volume supplier agreements, exclusive distribution, and joint ventures to expand market share in Greece and beyond.