Community Focus Local footprint with two branches and membership in Greene and Christian counties presents a targeted regional sales opportunity to promote technology upgrades, financial education programs, and small-business lending solutions tailored to local families and employers.

ATM Network Access to over 25,000 surcharge-free ATMs via the Co-Op Network is a strong selling point for cost-conscious members; leverage this to upsell mobile wallet integration, card controls, and secure digital banking features to enhance member experience.

Tech Stack Current use of Webpack, Shopify, Backbone.js, and analytics tools indicates openness to digital modernization; position modern, lightweight fintech integrations, API-based services, and data-driven marketing to improve member engagement and cross-sell.

Growth Potential Revenue band suggests a small to mid-market CU with room for product expansion such as small business loans, auto financing partnerships, and enhanced member rewards, offering a path to expanded financial services and regional partnerships.

Community Partnerships Active safety and community initiatives plus school partnerships create cross-selling avenues for financial literacy programs, grant-funded projects, and employer-sponsored benefits that can drive new member acquisitions and loyalty.