Insights

Diverse Customer Base With approximately 200,000 clients primarily in the Horeca sector, METRO Italia presents a broad customer base that offers significant cross-selling opportunities for tailored products, services, and digital solutions aimed at catering to the unique needs of restaurant and hospitality businesses.

Omnichannel Presence The integration of multiple purchasing channels including Food Service Distribution, Cash and Carry, and online marketplace creates opportunities to upsell digital tools, delivery solutions, and exclusive private label products that enhance the customer experience across platforms.

Sustainability Edge Being recognized for its sustainable practices and inclusion in prestigious sustainability rankings positions METRO Italia as a preferred partner for clients seeking environmentally responsible and ethically sourced products, opening further avenues for eco-friendly product lines and sustainability collaborations.

Brand Ecosystem The focus on proprietary brands like METRO Chef, METRO Professional, and RIOBA allows for targeted sales strategies around branded product lines, catering specifically to chefs and hospitality professionals looking for high-quality, professional-grade consumables.

Growth Potential Despite a moderate revenue range of 25-50 million dollars within Italy, METRO Italia's significant presence and strategic regional deposits suggest substantial growth opportunities through expansion of digital services, new product offerings, and strengthening partnerships with hospitality providers.

METRO Italia Tech Stack

METRO Italia uses 8 technology products and services including Google Conversion Tracking, Facebook Pixel, Canva, and more. Explore METRO Italia's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Facebook Pixel
    Analytics
  • Canva
    Audio, Video, Graphics
  • Sustainalytics
    Governance, Risk And Compliance
  • React Router
    Javascript Frameworks
  • Surbo
    Live Chat
  • X-XSS-Protection
    Security
  • Twitter
    Widgets

Media & News

METRO Italia's Email Address Formats

METRO Italia uses at least 1 format(s):
METRO Italia Email FormatsExamplePercentage
First.Last@metro.itJohn.Doe@metro.it
96%
First.MiddleLast@metro.itJohn.MichaelDoe@metro.it
2%
FLast@metro.itJDoe@metro.it
1%
F.Last@metro.itJ.Doe@metro.it
1%

Frequently Asked Questions

Where is METRO Italia's headquarters located?

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METRO Italia's main headquarters is located at San Donato Milanese, Lombardy 20097 Italy. The company has employees across 2 continents, including EuropeAfrica.

What is METRO Italia's official website and social media links?

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METRO Italia's official website is metro.it and has social profiles on LinkedIn.

What is METRO Italia's NAICS code?

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METRO Italia's NAICS code is 42 - Wholesale Trade.

How many employees does METRO Italia have currently?

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As of April 2026, METRO Italia has approximately 1.6K employees across 2 continents, including EuropeAfrica. Key team members include Head Of Talent, Learning And Development: O. T.Head Of Gnfr (goods Not For Resale) Procurement: A. M.Head Of Pricing: A. R.. Explore METRO Italia's employee directory with LeadIQ.

What industry does METRO Italia belong to?

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METRO Italia operates in the Wholesale industry.

What technology does METRO Italia use?

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METRO Italia's tech stack includes Google Conversion TrackingFacebook PixelCanvaSustainalyticsReact RouterSurboX-XSS-ProtectionTwitter.

What is METRO Italia's email format?

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METRO Italia's email format typically follows the pattern of First.Last@metro.it. Find more METRO Italia email formats with LeadIQ.

When was METRO Italia founded?

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METRO Italia was founded in 1972.

METRO Italia

WholesaleLombardy, Italy1001-5000 Employees

METRO Italia, con uno staff di 3.600 dipendenti, è un’azienda specializzata nel commercio all’ingrosso nel settore Horeca. Presente in Italia in 16 regioni con 46 punti vendita, offre ai propri clienti la possibilità di scegliere in modo integrato tra diverse modalità di acquisto in funzione delle specifiche esigenze: dalla consegna (Food Service Distribution – FSD) al Cash and Carry, al canale digitale Mercato Online (https://www.metro.it/marketplace/). La rete distributiva si completa con tre depositi a Milano, Roma e Pontedera dedicati esclusivamente all’FSD. L’azienda ha circa 200.000 clienti con un focus specifico sulla ristorazione e l’ospitalità (Horeca). Uno dei pilastri della strategia dell’azienda è rappresentato dai suoi “prodotti a marchio” (Own Brand), commercializzati con i marchi METRO Chef (prodotti pensati dagli Chef per gli Chef), METRO Professional (prodotti sviluppati per i professionisti), RIOBA (ampio assortimento adatto alle esigenze di consumo dei clienti). Nell’anno fiscale 2024/2025 METRO Italia ha generato vendite pari a 2,133 miliardi di euro. Per maggiori informazioni visitare il sito www.metro.it. Nel mondo METRO opera in oltre 30 paesi, impiega oltre 85.000 persone e conta circa 15 milioni di clienti. Nell'anno finanziario 2024/25 ha generato un fatturato di 32,4 miliardi di euro. Operare in maniera sostenibile è un pilastro chiave per l’azienda, che è stata inserita in diversi ranking e indici di sostenibilità, come MSCI, Sustainalytics e CDP. Per maggiori informazioni visita il sito www.metroag.de.

Section iconCompany Overview

Headquarters
San Donato Milanese, Lombardy 20097 Italy
Website
metro.it
NAICS Code
42 - Wholesale Trade
Founded
1972
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    METRO Italia's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    METRO Italia's revenue is estimated to be in the range of $25M$50M

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