Market footprint METRO Italia operates across 16 Italian regions with 46 points of sale and dedicated FSD deposits in Milan, Rome, and Pontedera, indicating multiple entry points for wholesale deals, potential cross-selling across channels, and opportunities to upsell premium own-brand ranges to a broad Horeca customer base of around 200,000 clients.

Own brand leverage A strong focus on METRO Chef, METRO Professional, and RIOBA private labels presents opportunities to upsell higher-margin, restaurant-grade products to Horeca customers, align promotions with Chef-developed items, and differentiate proposals from competitors.

Digital expansion With a marketplace and digital channels alongside traditional Food Service Distribution and Cash and Carry, there are cross-sell opportunities to migrate customers to online purchasing, leverage data analytics from SAP, BigQuery, and Piwik PRO to tailor offers and improve basket size.

Sustainability edge METRO Italia’s sustainability focus and inclusion in MSCI, Sustainalytics, and CDP rankings can be leveraged to target customers prioritizing responsible sourcing, energy efficiency, and ESG-aligned procurement, opening opportunities for sustainability-driven sales and programs.

Growth potential Strong regional presence, substantial revenue scale in Italy, and a broad customer base in Horeca create opportunities to expand private-label penetration, introduce new service models (e.g., consolidation, delivery windows, flexible payment terms), and win incremental volume from competitors.