Insights

Expansive Customer Base With approximately 200,000 clients primarily in the Horeca sector, METRO Italia presents significant opportunities for targeted upselling of premium and branded product lines, especially by leveraging their own brand products like METRO Chef and METRO Professional to strengthen customer loyalty and increase sales.

Digital Engagement Growth METRO Italia’s integrated digital channel, Mercato Online, offers a direct sales platform that can be expanded or customized to enhance online ordering experiences, presenting opportunities for technology vendors or digital marketing services to optimize customer conversion and retention.

Sustainability Focus Being recognized in sustainability rankings such as MSCI, Sustainalytics, and CDP indicates a strong commitment to environmentally responsible practices, opening doors for partnerships with eco-friendly suppliers, sustainable packaging providers, and green technology solutions.

Strategic Market Position Presence across 16 regions in Italy with 50 points of sale and dedicated FSD depots in major metropolitan areas suggests that there is potential to expand logistical solutions or inventory management systems to improve delivery efficiency and meet growing customer demand.

Competitive Industry Presence As a key player in the wholesale Horeca sector, METRO Italia's large scale and focus on professional-grade products offer opportunities to introduce complementary B2B services, including tailored marketing platforms or industry-specific technology tools that support restaurant and hospitality business growth.

METRO Italia Tech Stack

METRO Italia uses 8 technology products and services including Google Conversion Tracking, Facebook Pixel, Canva, and more. Explore METRO Italia's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Facebook Pixel
    Analytics
  • Canva
    Audio, Video, Graphics
  • Sustainalytics
    Governance, Risk And Compliance
  • React Router
    Javascript Frameworks
  • Surbo
    Live Chat
  • X-XSS-Protection
    Security
  • Twitter
    Widgets

Media & News

METRO Italia's Email Address Formats

METRO Italia uses at least 1 format(s):
METRO Italia Email FormatsExamplePercentage
First.Last@metro.itJohn.Doe@metro.it
96%
First.MiddleLast@metro.itJohn.MichaelDoe@metro.it
2%
FLast@metro.itJDoe@metro.it
1%
F.Last@metro.itJ.Doe@metro.it
1%

Frequently Asked Questions

What is METRO Italia's official website and social media links?

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METRO Italia's official website is metro.it and has social profiles on LinkedIn.

What is METRO Italia's NAICS code?

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METRO Italia's NAICS code is 42 - Wholesale Trade.

How many employees does METRO Italia have currently?

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As of December 2025, METRO Italia has approximately 1.6K employees across 2 continents, including EuropeAfrica. Key team members include Head Of Talent, Learning And Development: O. T.Head Of Marketing And Commercial Strategy: S. B.Head Of Gnfr (goods Not For Resale) Procurement: A. M.. Explore METRO Italia's employee directory with LeadIQ.

What industry does METRO Italia belong to?

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METRO Italia operates in the Wholesale industry.

What technology does METRO Italia use?

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METRO Italia's tech stack includes Google Conversion TrackingFacebook PixelCanvaSustainalyticsReact RouterSurboX-XSS-ProtectionTwitter.

What is METRO Italia's email format?

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METRO Italia's email format typically follows the pattern of First.Last@metro.it. Find more METRO Italia email formats with LeadIQ.

When was METRO Italia founded?

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METRO Italia was founded in 1972.

METRO Italia

WholesaleLombardy, Italy1001-5000 Employees

METRO Italia, con uno staff di 3.800 dipendenti, è un’azienda specializzata nel commercio all’ingrosso nel settore Horeca. Presente in Italia in 16 regioni con 47 punti vendita, offre ai propri clienti la possibilità di scegliere in modo integrato tra diverse modalità di acquisto in funzione delle specifiche esigenze: dalla consegna (Food Service Distribution – FSD) al Cash and Carry, al canale digitale Mercato Online (https://www.metro.it/marketplace/). La rete distributiva si completa con tre depositi, rispettivamente nelle aree metropolitane di Milano e di Roma e Pontedera, dedicati esclusivamente all’FSD. L’azienda ha circa 200.000 clienti con un focus specifico sulla ristorazione e l’ospitalità (Horeca). Uno dei pilastri della strategia dell’azienda è rappresentato dai suoi “prodotti a marchio” (Own Brand), commercializzati con i marchi METRO Chef (prodotti pensati dagli Chef per gli Chef), METRO Professional (prodotti sviluppati per i professionisti), RIOBA (ampio assortimento adatto alle esigenze di consumo dei clienti). Nell’anno fiscale 2023/2024 METRO Italia ha generato vendite pari a 2 miliardi di euro. Per maggiori informazioni visitare il sito www.metro.it. Nel mondo METRO opera in oltre 30 paesi, impiega oltre 85.000 persone e conta circa 15 milioni di clienti. Nell'anno finanziario 2023/24 ha generato un fatturato di 31 miliardi di euro. Operare in maniera sostenibile è un pilastro chiave per l’azienda, che è stata inserita in diversi ranking e indici di sostenibilità, come MSCI, Sustainalytics e CDP. Per maggiori informazioni visita il sito www.metroag.de.

Section iconCompany Overview

Website
metro.it
NAICS Code
42 - Wholesale Trade
Founded
1972
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    METRO Italia's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    METRO Italia's revenue is estimated to be in the range of $25M$50M

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