Large Horeca Network METRO Italia serves a broad Horeca customer base with over 200,000 clients across 46 points of sale and dedicated FSD warehouses, presenting significant upsell opportunities for food service solutions, private-label ranges, and value-added services.

Own Brand Advantage Strong focus on METRO Chef, METRO Professional and RIOBA brands provides opportunities to cross-sell chef-designed and professional-grade products through multiple purchase channels, including delivery, cash and carry, and online marketplace.

Hybrid Purchasing Integrated buying options across delivery (FSD), cash-and-carry, and digital marketplace enable tailored propositions to horeca customers, allowing sales teams to upsell bundled solutions, loyalty programs, and flexible payment terms.

Sustainability Positioning METRO Italia’s sustainability emphasis, supported by external rankings, can be leveraged to pitch eco-friendly product lines, responsible sourcing, and green operations as differentiators to attract sustainability-minded customers and win tenders.

Growth Readiness With substantial regional reach in 16 Italian regions and a fiscal year revenue scale in the hundreds of millions for the broader METRO group, there are opportunities to present expansion-ready assortments, seasonality-driven promotions, and scalable supply arrangements to growing horeca operators.