Cloud Security Metro Tickets uses AWS infrastructure with S3 and ALB, and basic X-XSS-Protection. There is an opportunity to upsell comprehensive security hardening (WAF, monitoring) and cost optimization to improve reliability for online ticket sales.

Payments & Checkout The company already uses PayPal; there is potential to broaden payment methods (credit/debit cards, digital wallets) and implement checkout optimization and fraud prevention to raise conversion and reduce checkout friction.

Analytics & Personalization Google Analytics is implemented; opportunities exist to deploy advanced analytics, event-based tracking, and personalization to boost ticket conversions, upsells, and customer retention.

Marketing Automation With Microsoft 365 in use and a lean team, there's an opening to introduce CRM, marketing automation, and integrated campaigns to scale customer acquisition and retention for events.

Regional Partnerships Based in Dallas with a lean team, Metro Tickets could accelerate growth through regional venue and event partner programs, bundled offerings, and co-marketing with local organizers.