Finance Automation Oracle Essbase and Highradius indicate mature finance and AR automation; propose AI-driven cash application, collections optimization, and forecasting services to improve DSO and working capital for Diageo Türkiye.
Marketing Enablement Active digital presence with Hotjar and Twitter, plus a new LinkedIn page, show readiness for enhanced CX and data-driven marketing; offer integrated analytics, site optimization, and targeted social campaigns to grow market share in Turkey.
Local Market Growth Headquartered in Istanbul with a large workforce and revenue scale; opportunities exist for local go-to-market strategy, distributor/channel optimization, and Turkish trade promotions against global beverage competitors.
IT & Maintenance SAP Plant Maintenance and SAML usage suggest a focus on asset management and secure access; opportunities to provide maintenance optimization, ERP integration, cybersecurity hardening, and system modernization.
Talent & Partnerships A sizable local team creates demand for HR tech, training, recruitment, and partner enablement programs to support growth and channel excellence for Diageo Türkiye.