Sustainability Focus MFA Incorporated partners with educational institutions, like State Technical College of Missouri, for programs like the Custom Applicator Program, showcasing a commitment to sustainable farming practices and educational initiatives. This partnership can be leveraged for collaborative sustainability projects and customized training programs targeting eco-conscious farmers in the region.

Expanded Product Offerings MFA Inc.'s launch of the Ring Leader feeds for livestock exhibitors presents a new sales opportunity to upsell existing customers and attract new clients in the livestock industry. Leveraging this innovative product line, sales representatives can focus on pitching the benefits of these specialized feeds to livestock farmers looking to improve the performance and health of their animals.

Employee Training and Development With over 1,200 highly trained employees, MFA Inc. has a significant asset in its workforce expertise. Developing a specialized sales training program that taps into the agricultural knowledge and customer service skills of these employees can enhance sales effectiveness. By empowering employees with targeted training, sales teams can better engage with farmers and provide tailored solutions to meet their evolving needs.

Digital Marketing Strategy The use of various technology tools like Google Ads, Facebook, and TheTradeDesk in MFA Inc.'s tech stack presents an opportunity to boost digital marketing efforts. Sales teams can collaborate with marketing to create targeted online campaigns that reach a wider audience of potential customers. Leveraging these digital platforms for lead generation and brand awareness can enhance sales performance and drive revenue growth.

Market Expansion Potential MFA Inc.'s presence in the Midwest region and partnership with over 400 independent dealers provide a strong foundation for market expansion. Sales development representatives can explore opportunities to establish new dealer partnerships in adjacent states and rural areas to broaden the company's reach. By tapping into untapped markets, MFA Inc. can increase sales volumes and foster long-term customer relationships.