Global expansion MFA Marketing and Public Relations is operating within a small domestic base but recently aligns with FINN Partners’ rapid international growth, including new offices in Sydney and Melbourne and a broader Asia-Pacific footprint. This signals a potential need for scalable cross-border PR and marketing campaigns, partner referrals, and onboarding support for multi-market clients.

APAC leadership FINN Partners expanded its APAC leadership and financial services practice with Philippa Honner joining as Managing Partner and APAC lead. This creates an opportunity to target financial services firms in Australia and neighboring markets that require specialized PR, media relations, and content strategies.

Financial services focus Recent acquisition of Honner, a Sydney-based financial services and corporate comms specialist, strengthens FINN Partners’ capability in financial services. This presents a sales angle to approach banks, asset managers, and fintechs seeking integrated PR and communications support in APAC.

New client wins New client Benchmark Wine Group and ongoing brand storytelling initiatives for Japan tourism to the UK show FINN Partners’ appetite for diverse sectors and travel/lifestyle markets. There is a potential to cross-sell PR, media relations, and digital marketing services to premium lifestyle, hospitality, and beverage brands.

Tech and data readiness The company lists tech capabilities including Google Ads, Nielsen, GDPR compliance, SQL, JavaScript, and WeChat. This indicates a data-driven, cross-channel approach with potential upsell for analytics, programmatic advertising, and governance-compliant campaigns across APAC markets.