MGA Entertainment Email Format
ManufacturingCalifornia, United States1001-5000 Employees
MGA Entertainment is a privately held toy and entertainment company in the manufacturing sector, headquartered in Los Angeles, California, with its address at 9220 Winnetka Avenue, Chatsworth, CA 91311, and a workforce of about 1,001 to 5,000 employees. The company designs and delivers consumer products across a diverse portfolio that includes original and licensed brands, spanning toys, dolls, games, electronics, fashion, home décor, and entertainment content such as films and television series. It is the largest privately held toy and entertainment company in the United States and operates globally with offices worldwide. Its brand portfolio includes L.O.L. Surprise!, Little Tikes, Rainbow High, Bratz, MGA's Miniverse, Yummiland, CarTuned, Wonder Factory, BABY born, and Zapf Creation. The company traces its history to founder Isaac Larian, with origins in ABC Electronics and Micro Games of America before becoming MGA Entertainment; notable milestones include Bratz in 2001, the 2006 acquisition of Little Tikes, the 2016 launch of L.O.L. Surprise!, and the 2022 introduction of Miniverse as the first DIY miniature collectible.