Insights

Brand Portfolio Scale MGA’s broad mix of owned and licensed brands positions it as a market leader in toys and entertainment, with scale to fund ambitious co-branded lines across toys, games, fashion, home décor, and media. Led by founder and CEO Isaac Larian, the company’s sizable revenue base supports strategic partnerships and exclusive retailer collaborations worldwide.

Miniature Growth Momentum Miniverse momentum since 2022 and the launch of Miniverse Real Music signals strong demand for collectible miniatures and experiential play. This creates opportunities for cross-brand collaborations with food, music, and lifestyle partners for limited editions, in-store activations, and event tie-ins.

Experiential Partnerships MGA has demonstrated success with experiential activations and brand collaborations (Coachella presence, Sloomoo Institute partnership). These capabilities can be monetized through premium events, pop-ups, and cross-franchise campaigns for retailers and entertainment licensors.

Retail and Exclusive Deals Existing retail wins such as Mini Glam exclusives at Target show MGA’s ability to secure shelf space and selective lines. Expand through additional exclusive launches and regional partnerships with major retailers, leveraging data-driven rollout plans and global distribution channels.

Data Driven Innovation MGA leverages a technology stack including AWS, Tableau, ERP, and analytics to inform product development and merchandising. This enables data-backed co-creation with partners, faster go-to-market, and integrated digital experiences tied to core brands.

MGA Entertainment Tech Stack

MGA Entertainment uses 8 technology products and services including Canva, Tableau, Amazon Web Services, and more. Explore MGA Entertainment's tech stack below.

  • Canva
    Audio, Video, Graphics
  • Tableau
    Business Intelligence
  • Amazon Web Services
    Cloud Hosting
  • Intel
    Customer Relationship Management
  • Microsoft Dynamics AX
    Enterprise Resource Planning
  • Microsoft
    Miscellaneous
  • macOS
    Operating Systems & Computing Languages
  • Android
    Programming Languages

Media & News

MGA Entertainment's Email Address Formats

MGA Entertainment uses at least 1 format(s):
MGA Entertainment Email FormatsExamplePercentage
FLast@mgae.comJDoe@mgae.com
80%
First.Last@mgae.comJohn.Doe@mgae.com
16%
FL@mgae.comJD@mgae.com
3%
Last@mgae.comDoe@mgae.com
1%

Frequently Asked Questions

Where is MGA Entertainment's headquarters located?

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MGA Entertainment's main headquarters is located at 9220 Winnetka Avenue Chatsworth, California 91311 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is MGA Entertainment's official website and social media links?

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MGA Entertainment's official website is mgae.com and has social profiles on LinkedIn.

What is MGA Entertainment's SIC code NAICS code?

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MGA Entertainment's SIC code is 5092 - Toys and Hobby Goods and Supplies NAICS code is 31-33 - Manufacturing.

How many employees does MGA Entertainment have currently?

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As of May 2026, MGA Entertainment has approximately 1.4K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Ceo: I. L.Cfo Emea: M. D. H.Coo: M. D. W.. Explore MGA Entertainment's employee directory with LeadIQ.

What industry does MGA Entertainment belong to?

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MGA Entertainment operates in the Manufacturing industry.

What technology does MGA Entertainment use?

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MGA Entertainment's tech stack includes CanvaTableauAmazon Web ServicesIntelMicrosoft Dynamics AXMicrosoftmacOSAndroid.

What is MGA Entertainment's email format?

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MGA Entertainment's email format typically follows the pattern of FLast@mgae.com. Find more MGA Entertainment email formats with LeadIQ.

When was MGA Entertainment founded?

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MGA Entertainment was founded in 1979.

MGA Entertainment

ManufacturingCalifornia, United States1001-5000 Employees

MGA Entertainment is a privately held toy and entertainment company in the manufacturing sector, headquartered in Los Angeles, California, with its address at 9220 Winnetka Avenue, Chatsworth, CA 91311, and a workforce of about 1,001 to 5,000 employees. The company designs and delivers consumer products across a diverse portfolio that includes original and licensed brands, spanning toys, dolls, games, electronics, fashion, home décor, and entertainment content such as films and television series. It is the largest privately held toy and entertainment company in the United States and operates globally with offices worldwide. Its brand portfolio includes L.O.L. Surprise!, Little Tikes, Rainbow High, Bratz, MGA's Miniverse, Yummiland, CarTuned, Wonder Factory, BABY born, and Zapf Creation. The company traces its history to founder Isaac Larian, with origins in ABC Electronics and Micro Games of America before becoming MGA Entertainment; notable milestones include Bratz in 2001, the 2006 acquisition of Little Tikes, the 2016 launch of L.O.L. Surprise!, and the 2022 introduction of Miniverse as the first DIY miniature collectible.

Section iconCompany Overview

Headquarters
9220 Winnetka Avenue Chatsworth, California 91311 United States
Website
mgae.com
SIC Code
5092 - Toys and Hobby Goods and Supplies
NAICS Code
31-33 - Manufacturing
Founded
1979
Employees
1001-5000

Section iconFunding & Financials

  • $10B

    MGA Entertainment's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    MGA Entertainment's revenue is estimated to be in the range of $10B

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