Direct-to-Consumer Expansion MGA Entertainment has recently launched a direct-to-consumer (DTC) website and The MGA Shop website, presenting an opportunity for sales professionals to explore collaborations or partnerships to enhance the online shopping experience for customers.

Digital Transformation Through partnerships with companies like Flickplay Inc., MGA Entertainment is venturing into the digital space with initiatives such as Bratz Digital Dolls. Sales development representatives can leverage this trend to pitch innovative digital marketing and engagement strategies to enhance brand visibility.

Collaboration Opportunities In light of partnerships with Sanrio Co. and The Warner Bros., there is a potential sales opportunity for business development professionals to pitch collaboration ideas that capitalize on the popularity of iconic brands like Hello Kitty and leverage cross-platform promotions for increased reach.

Product Line Expansion Expanding its toy offerings with collectible 'Digital Dolls' and branded collaborations indicates a strategic focus on diversifying the product portfolio. Sales teams can explore pitching cross-selling opportunities and product bundles to maximize sales potential.

Market Leadership Positioning Being one of the fastest-growing toy and entertainment companies with a strong brand portfolio, MGA Entertainment presents a compelling story for sales professionals to position the company as a preferred partner in the industry. Highlighting the company's innovative approach can attract potential clients seeking cutting-edge products.