Market Leadership MGS Sport Trading is Israel's leading sports and athletic fashion group, operating a widespread network of approximately 130 retail locations through brands like Mega Sport and Elitel, serving a broad customer base across the country.

Diverse Brand Portfolio The company represents a wide range of international sportswear brands including Skechers, Reebok, Saucony, Merrell, and Mizuno, offering opportunities to deepen brand collaborations and expand product offerings.

Strong B2B Presence MGS holds a significant position in wholesale distribution, with access to around 600 sales points including major sports retailers, government institutions, and clubs, presenting opportunities to enhance wholesale relationships and expand into new channels.

Digital Expansion Potential Utilizing platforms like Microsoft ASP.NET and IIS indicates an existing digital infrastructure, which can be further leveraged for e-commerce growth and digital marketing initiatives to reach a larger customer base.

Partnership Opportunities Recent partnerships like the Skechers joint venture suggest openness to collaboration, presenting opportunities for additional brand partnerships or expansion into new international markets.