Midwest Scale Michaels operates across Michigan, Illinois, Indiana, Ohio and Kentucky with dedicated sales offices and culinary/training facilities, enabling regional coverage and cross-sell opportunities for manufacturers seeking Midwest reach and hands-on product support.

Turnkey Partner As a total food service solutions firm offering sales representation, culinary and training facilities, training, menu/product development and marketing strategies, Michaels can serve as a turnkey partner for manufacturers launching new products, enabling faster market access and coordinated in market execution across multiple states.

Digital Marketing Engine The tech stack includes digital advertising and analytics tools such as Google AdSense, Facebook Pixel and Google Cloud, indicating capabilities to run targeted campaigns, measure ROI, and provide data driven recommendations to suppliers and customers.

Growth Readiness With a lean team and mid market revenue footprint, there is room to scale through adding manufacturers and expanding into neighboring markets and service offerings, creating opportunities for sales reps to upsell marketing, training and product development services.

Differentiated Value Michaels differentiates with dedicated culinary and training facilities and hands on menu development and marketing support, appealing to manufacturers seeking market ready launches and trained staff.