Market Expansion Michaels and Associates has established dedicated sales offices and culinary facilities across key Midwest states including Michigan, Illinois, Indiana, Ohio, and Kentucky, providing opportunities to target regional manufacturers and foodservice providers looking to expand their distribution channels.

Industry Focus Operating within the Food and Beverage Services sector with a comprehensive product line and creative marketing strategies, the company is well-positioned to collaborate with food manufacturers aiming to boost their market presence through expert sales brokerage and product development support.

Technology Utilization Utilizing advanced digital tools such as Google Cloud, Google AdSense, and Facebook Pixel, Michaels is enhancing its marketing and client engagement efforts, which presents prospects to offer tailored digital marketing solutions or technology integrations to similar companies.

Financial Positioning With revenue ranging from $10 million to $25 million, the company demonstrates stable financial health, indicating potential for scalable partnership opportunities with foodservice brands seeking reliable brokerage and distribution channels.

Competitive Landscape Competing with notable firms like CROSSMARK and Advantage Solutions, Michaels can leverage its regional presence and customized service offerings to differentiate itself and attract similar-sized clients looking for personalized foodservice sales support.