Comprehensive Service Offerings Michael's Photography & Video provides a wide range of imaging services including weddings, portraits, events, video production, and commercial work, presenting opportunities to cross-sell multimedia packages and upsell advanced photography or video services.

Local Market Presence Being based in Daytona Beach with over 40 years of operation, the company has established a strong regional reputation, which can be leveraged to attract local businesses and community events seeking professional photography and video solutions.

Training and Education The in-house digital photography lessons indicate a potential to expand into online courses or workshops, appealing to professional photographers or hobbyists looking for specialized training or licensing partnerships.

Tech Stack Utilization Using cloud services like AWS and modern web tools offers opportunities to enhance digital marketing, e-commerce, or client portal solutions, improving customer engagement and streamlining service delivery.

Potential for Growth With a small team and a diverse service portfolio, there is room for strategic collaborations with event planners, wedding venues, or corporations aiming to outsource their imaging needs, expanding beyond the local market into larger regional or national projects.