Sustainable Innovation Michelman's focus on environmentally friendly advanced materials, including water-based coatings and barrier technologies, positions it well to serve clients seeking sustainable packaging solutions, especially in paper cups and multi-material laminations, opening opportunities for eco-conscious manufacturers.

Global Market Reach With production facilities across North America, Europe, and Asia, and a dedicated sales and technical service team worldwide, Michelman is poised to expand its footprint in emerging markets and strengthen relationships with multinational corporations looking for localized, high-performance coating solutions.

Innovation Partnerships Recent collaborations with universities and industry leaders, such as Ucengagingscience and BOBST, highlight Michelman’s commitment to innovative packaging solutions, creating potential sales opportunities by offering cutting-edge, high-barrier coatings tailored to evolving consumer and industrial needs.

Expanding Digital Printing Hiring a dedicated Business Development Manager for Digital Printing EMEA and developing specialization in digital press primers indicates growth in digital printing applications, presenting prospects with commercial and packaging print companies seeking high-quality, functional ink and coating solutions.

Financial and Market Position Generating revenue between $250M and $500M and competing in a market alongside large players such as Solvay and BASF, Michelman offers tailored, sustainable specialty materials, making it a viable partner for companies seeking innovative, high-performance coatings and adhesives in environmentally conscious sectors.