Sustainable Innovation Michelman’s strong focus on environmentally friendly advanced materials and sustainable chemistry positions it as a key partner for companies seeking eco-conscious coatings, printing, and industrial solutions. This provides an opportunity to target clients committed to sustainability goals and green product development.

Global Expansion With production facilities and technical centers across North America, Europe, and Asia, Michelman is actively expanding its global footprint. Business development efforts can focus on regions like EMEA and the Indian Subcontinent, where recent partnerships and hires indicate growth opportunities.

Digital Printing Growth Michelman's recent hiring of a Business Development Manager for Digital Printing in EMEA and its collaborations in advanced coating technologies suggest a strategic focus on digital printing markets. This presents potential sales avenues for companies providing digital printing solutions and related consumables.

Market Trend Alignment Michelman's innovations in barrier and functional coatings, particularly in packaging and paper products, align with growing demand for high-performance sustainable packaging solutions. Partners in the packaging industry can explore collaborations to enhance product offerings with Michelman’s advanced materials.

Recognition and Credibility Award recognition such as the IRI Excellence Award for Corporate Citizenship boosts Michelman’s credibility and appeal among clients prioritizing corporate responsibility. This enhances its attractiveness as a partner for organizations emphasizing sustainability and innovative industrial solutions.