Sustainable Innovation Michelman’s focus on environmentally friendly advanced materials, including water-based coatings and barrier solutions like Michem Coat 9250, presents significant opportunities for clients seeking sustainable packaging and surface protection solutions aligned with eco-conscious regulations.

Global Market Expansion With production facilities and technical centers across North America, Europe, and Asia, Michelman is well-positioned to support multinational clients expanding into new markets with locally supplied, customized advanced material solutions.

Digital Printing Growth Recent hires and partnerships in digital printing and high-performance coatings indicate a strategic emphasis on the rapidly growing digital packaging segment, offering sales prospects with printing and packaging companies investing in innovative and high-quality surface treatments.

Strategic Partnerships Michelman’s collaborations with organizations like Ucengagingscience and BOBST, along with appointing distribution partners in key regions like Japan and India, suggest opportunities to pitch integrated solutions tailored for clients involved in packaging, printing, and industrial coatings.

Industry Recognition Winning awards for corporate citizenship and innovation demonstrates Michelman’s credibility and leadership in sustainable chemistry, making it easier to position their solutions to environmentally focused clients seeking trusted vendors with proven expertise.