Market Focus Shift Following its transition to a solely lottery-focused business after April 2022, Scientific Games presents significant new sales opportunities by offering specialized lottery solutions, technologies, and services tailored to the evolving needs of lottery operators and regulators.
Strategic Partnerships Recent collaborations with regional lotteries such as Myarkansaslottery and Georgia Lottery demonstrate a strong foothold in North American markets, providing opportunities to expand partnerships with other lottery agencies seeking innovative gaming and technology solutions.
Product Innovation The launch of new digital offerings like Facebook social Hot Shot Casino and iLottery games under licensed brands like Monopoly and Battleship reveals a focus on engaging new generations of players, creating potential to cross-sell digital and social gaming solutions to other lotteries and gaming operators.
Industry Recognition Participation as a sponsor and nominee at prominent industry events such as NCPG and the London Affiliate Conference signals a position of influence and leadership, opening doors for sales pitches centered around responsible gaming, innovative products, and industry awards recognition.
Financial Strength With revenue between $1 billion and $10 billion, Scientific Games offers substantial market presence and financial stability, making it a compelling partner for large-scale lottery and gaming technology projects, as well as joint ventures to boost market share.