Strategic Audience Target engagement with early-stage students and campus programs at the University of Michigan's Stephen M. Ross School of Business to introduce affordable tech literacy initiatives and hands-on workshops that align with Business+Tech's mission.

Technology Stack Fit Leverage familiarity with Microsoft 365 and industry-specific tools (Brightree, Blackbaud Raiser's Edge NXT, Burgiss, Perfecto) to propose scalable, cross-functional tech education packages that augment current curricula and administration programs.

Funding Alignment Position offerings as cost-effective, outcomes-driven programs suitable for grant-supported or low-budget student initiatives, given revenue under one million dollars and potential for partnerships with university-funded projects.

Strategic Partnerships Explore collaborations with the Ross School of Business and wider UM campus units to co-develop memory-centric computing or data-oriented workshops, aligned with ongoing UM research themes and publicized milestones.

Market Positioning Differentiate as a campus-focused hub bridging business and technology, using success stories and cross-department partnerships to upsell expanded programs to other top-tier business schools with similar student ecosystems.