Insights

Familyowned resilience Longstanding family-owned operation since 1948 with multiple in-house brands (Micro Platers, Micro Rim, Micro Chrome, Micro Paint) suggests stable customer relationships and potential for recurring automotive refinishing and accessory services.

Smallbutniche opportunity Employee count is 11-50, indicating a small firm size ideal for targeted outreach to decision-makers for streamlined partnerships in specialized auto aftermarket services and coatings.

Midmarketpotential Revenue range of one to ten million places Micro Auto Group in the midmarket segment, presenting upsell prospects to scale services, maintenance contracts, and premium finishes for local fleets and independent dealerships.

Digitalreadiness Tech stack shows adoption of Microsoft 365, ADP, and modern web tools, signaling willingness to engage digitally; leverage for CRM integration, automated outreach, and value-added software demonstrations.

Strategicalliances Operations across multiple micro-branded units imply opportunities for bundled offerings (coatings, plating, rims, paint) and cross-sell to related automotive service providers or regional dealer networks seeking streamlined supplier partnerships.

Similar companies to Micro Auto Group

Micro Auto Group Tech Stack

Micro Auto Group uses 8 technology products and services including Google Ads, Shopify, BigCommerce, and more. Explore Micro Auto Group's tech stack below.

Micro Auto Group's Email Address Formats

Micro Auto Group uses at least 4 email formats:
Micro Auto Group Email FormatsExamplePercentage
First.Last@microautogroup.comJohn.Doe@microautogroup.com
38%
Last@microautogroup.comDoe@microautogroup.com
37%
F.Last@microautogroup.comJ.Doe@microautogroup.com
13%
First@microautogroup.comJohn@microautogroup.com
12%

Frequently Asked Questions

What is Micro Auto Group's official website and social media links?

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Micro Auto Group's official website is microautogroup.com and has social profiles on LinkedIn.

How much revenue does Micro Auto Group generate?

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As of August 2026, Micro Auto Group's annual revenue is estimated to be $1M - $10M.

What is Micro Auto Group's NAICS code?

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Micro Auto Group's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Micro Auto Group have currently?

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As of August 2026, Micro Auto Group has approximately 20 employees across 2 continents, including North America and Africa. Key team members include Manager: S. C., Manager: D. D. and Manager: B. S. Explore Micro Auto Group's employee directory with LeadIQ.

What industry does Micro Auto Group belong to?

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Micro Auto Group operates in the Motor Vehicle Manufacturing industry.

What technology does Micro Auto Group use?

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Micro Auto Group's tech stack includes Google Ads, Shopify, BigCommerce, Microsoft 365, ADP, OWL Carousel, Microsoft and Microsoft Azure.

What is Micro Auto Group's email format?

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Micro Auto Group's email format typically follows the pattern of First.Last@microautogroup.com. Find more Micro Auto Group email formats with LeadIQ.

When was Micro Auto Group founded?

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Micro Auto Group was founded in 1948.
Micro Auto Group logo

Micro Auto Group

Motor Vehicle ManufacturingMichigan, United States11-50 Employees

Micro Auto Group is a family-owned motor vehicle manufacturing and finishing business based in Highland Park, Michigan, with operations that include Micro Platers, Micro Rim, Micro Chrome, and Micro Paint. Founded in 1948, the group provides specialty finishing and restoration services for automotive components, focusing on processes that enhance appearance and durability for vehicles. The company serves customers in the automotive sector that require finishing, plating, and cosmetic enhancements for parts, addressing needs around quality, consistency, and service options for detailed metal and surface work. Positioned within the motor vehicle manufacturing ecosystem, Micro Auto Group offers a focused set of capabilities that complement broader manufacturing and automotive supply chains. The organization operates from its Highland Park location and operates as a family-owned enterprise with a modest to mid-sized footprint within the industry. A recent development noted is the consolidation under the umbrella of Micro Auto Group, which encompasses its four specialized units.

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1948
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Micro Auto Group's revenue is estimated to be in the range of $1M - $10M

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