Longstanding expertise Target laboratories and food service operations that rely on pH testing and sanitizer verification. Leverage their 1934 heritage and reputation for quality to position premium test papers, buffers, and related calibration products to expand recurring orders.

Product expansion Promote spill control and safety testing solutions like Spill Stik pH strips to customers handling chemical spills or requiring rapid risk assessment. Cross-sell to facilities with regulatory testing needs and emergency response inventory.

SMB growth Focus on small to mid-sized labs and hospitality suppliers in need of reliable pH and sanitizer test materials. Highlight scalable purchasing options, fast shipping, and dedicated customer support to win repeat business against larger competitors.

Digital reach Leverage existing tech stack and marketing channels (Microsoft Advertising, email, and CRM) to nurture prospects in laboratory and food service segments with educational content, product updates, and loyalty programs.

Financial potential Target accounts with mid-market revenue and procurement needs around $10M–$25M, emphasizing value, service, and quality to capture larger multi-product orders and potential channel partnerships.