Insights

Debt-backed expansion Significant debt financing has been secured to scale production and double Montreal capacity, signaling readiness for increased distribution and new market entry, including a US retail push.

US retail readiness Strategic push toward US retail channels accompanied by production scaling suggests an opportunity to approach distributors and retailers with ready-to-scale SKUs and co-packing capabilities.

Product line expansion Recent launches such as No Bread PB&J and collaborations with Coconut Cult indicate openness to flavor/map a broader snack portfolio, presenting cross-sell opportunities and channel-specific product tweaks.

Strategic partnerships InvestEco and Boulder Food Group involvement, plus provincial funding, demonstrates a track record of collaborating with investors and strategic partners, creating potential for joint GTM programs and accelerated go-to-market support.

Multichannel tech stack Existing e-commerce and marketing tech (Shopify, Google Ads, The Trade Desk, PayPal, Apple Pay) enables targeted online promotions and retailer onboarding, offering a streamlined path for retailer portals, sampling campaigns, and in-store digital activations.

Similar companies to Mid-Day Squares

Mid-Day Squares Tech Stack

Mid-Day Squares uses 8 technology products and services including Google Ads, The Trade Desk, Hotjar, and more. Explore Mid-Day Squares's tech stack below.

Media & News

Mid-Day Squares's Email Address Formats

Mid-Day Squares uses at least 3 email formats:
Mid-Day Squares Email FormatsExamplePercentage
First@middaysquares.comJohn@middaysquares.com
84%
Last@middaysquares.comDoe@middaysquares.com
13%
FirstL@middaysquares.comJohnD@middaysquares.com
3%

Frequently Asked Questions

What is Mid-Day Squares's official website and social media links?

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Mid-Day Squares's official website is middaysquares.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Mid-Day Squares generate?

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As of August 2026, Mid-Day Squares's annual revenue is estimated to be $10M - $25M.

What is Mid-Day Squares's NAICS code?

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Mid-Day Squares's NAICS code is 311 - Food Manufacturing.

How many employees does Mid-Day Squares have currently?

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As of August 2026, Mid-Day Squares has approximately 65 employees across 4 continents, including North America, Africa and Asia. Key team members include Coo/Cfo: V. O. P., Vice President Operations: A. V. and Vice President Of Sales: M. S. Explore Mid-Day Squares's employee directory with LeadIQ.

What industry does Mid-Day Squares belong to?

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Mid-Day Squares operates in the Food and Beverage Manufacturing industry.

What technology does Mid-Day Squares use?

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Mid-Day Squares's tech stack includes Google Ads, The Trade Desk, Hotjar, iCIMS, Shopify, Apple Pay, PayPal and Vercel.

What is Mid-Day Squares's email format?

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Mid-Day Squares's email format typically follows the pattern of First@middaysquares.com. Find more Mid-Day Squares email formats with LeadIQ.

How much funding has Mid-Day Squares raised to date?

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As of August 2026, Mid-Day Squares has raised $8.8M in funding. The last funding round occurred on Apr 06, 2022.

When was Mid-Day Squares founded?

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Mid-Day Squares was founded in 2018.
Mid-Day Squares logo

Mid-Day Squares

Food and Beverage ManufacturingQuebec, Canada51-200 Employees

Mid-Day Squares is a Montreal-based producer of refrigerated snack bars. The bars are designed with superfoods and are described as raw, vegan, gluten-free and organic, aimed at curbing mid-day hunger for people on the go. Its target audience comprises health-conscious consumers seeking convenient, better-for-you options to bridge meals. In the broader food and beverage landscape, the company operates in the functional snack segment. In July 2022, Mid-Day Squares became the presenting sponsor of the Ontario Zone Championship organized by the PGA of Ontario, illustrating active collaboration with regional partners.

Section iconCompany Overview

NAICS Code
311 - Food Manufacturing
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $8.8M

    Mid-Day Squares has raised a total of $8.8M of funding over 4 rounds. Their latest funding round was raised on Apr 06, 2022 as a Series C.

  • $10M - $25M

    Mid-Day Squares's revenue is estimated to be in the range of $10M - $25M

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