Acquisition Opportunity Mid Rivers Insurance was recently acquired by First Mid Insurance Group on Jun 11, 2024, creating a potential cross-sell opportunity to existing First Mid client bases and a chance to reintroduce or consolidate offerings under a larger regional platform.

Independent Agent Positioning As an independent agency representing multiple carriers (Safeco, Travelers, MetLife), there is a strong foothold for promoting digital brokerage, comparative quoting tools, and multicarrier policy management solutions to improve efficiency and customer experience.

Tech Stack Leverage With a modern tech stack including WordPress, Google Cloud, iCIMS, and analytics tools, there is scope to upsell marketing automation, website optimization, and CRM integrations to enhance lead capture and policy servicing workflows.

Growth Revenue Range Revenue is in the $1M–$10M band, indicating active, mid-market operations with potential for scalable technology adoption, premium analytics, and targeted marketing services to support growth and profitability.

Regional Focus Located in western St. Louis (O’Fallon, Missouri) with focus on auto, home, business, and life insurance, presenting a local market entry path for regional partnerships, community outreach programs, and localized risk assessment solutions.