Regional Partnerships Mid Star Lab already serves podiatrists across the Midwest with a fast turnaround and a new Edwardsville location. This presents an opportunity to formalize regional supplier agreements with clinics, multi-clinic groups, hospitals, and payers to drive volume for custom orthotics, diabetic and therapeutic footwear, and braces. Propose on-site fitting days, exclusive product lines, and co-branded marketing.

Refurbish Advantage The company offers orthotic refurbishing for devices they and others make, along with custom orthotics. This capability enables B2B partnerships with clinics looking to extend device lifecycles and reduce costs. Target rehab centers and clinics for refurb services, and consider consumer refurb programs at the Edwardsville site to capture walk-in customers seeking affordable solutions.

Local DTC Growth With the new Edwardsville location near major local venues and public orthotics and shoe fitting services, there is potential to grow direct-to-consumer sales for diabetic and therapeutic footwear and braces. Develop a sales motion that includes in-store fittings, community events, and online ordering with local pickup and fit services to expand beyond traditional professional channels.

Tech Enabled Mid Star Lab emphasizes investing in technology and techniques to deliver affordable, durable, and precise devices. There is an opportunity to introduce digital scanning, CAD/CAM workflows, and 3D printing partnerships to accelerate custom orthotics production, improve fit accuracy, and differentiate from competitors. Explore partnerships with material suppliers and software vendors.

Clinical Partnerships The core customer base is podiatrists in the Midwest, supported by a skilled team of Certified Pedorthists, Orthotists, and Certified Shoe Fitters. Leverage clinician relationships to scale through group purchasing, referral networks, and continuing education events. If growth funding or equipment upgrades are needed, consider financing or leasing programs to support expansion and higher volume.