Regional footprint Independent Pepsi-Cola distributor with 15 counties in North Central Wisconsin and expanding to coffee and related products beyond that footprint, presenting an opportunity to cross-sell beverages and related services to new markets.

Financial scale Annual revenue in the mid-range ($10M–$25M) with 51–200 employees, indicating a solid mid-market distributor position that can benefit from efficiency-focused technology investments and scaled supplier programs.

Tech stack Utilizes Paycom, ADP, and other modern tools for HR, payroll, and operations, suggesting receptiveness to additional SaaS solutions for workforce optimization, route planning, and customer management.

beverage breadth Currently focused on beverages with expansions into coffee and related products, indicating upsell potential to customers for diversified beverage offerings and bundled distribution deals.

Sustainability/security Adopts security and compliance tools (Barracuda Email Protection, HSTS) and standard digital platforms, pointing to openness to partnerships that enhance data security, compliance, and sustainable packaging or waste-reduction initiatives.