Small agile Target a boutique engagement model for middlestate, leveraging their emphasis on participation to offer design services that scale with tight teams and intimate client work, creating sticky, high-margin retainers.

Tech enabled Position value through integrated tech stack capabilities (HubSpot Analytics, Content Hub, Webflow, Netlify, AWS) to deliver data-driven design programs, digital transformation, and scalable campaigns for mid-market clients.

Design disruption Capitalize on their mission to disrupt organizations through participation by offering collaborative design workshops, co-creation sprints, and stakeholder alignment packages to win projects that require cross-functional buy-in.

Mid-market fit Highlight opportunities with mid-sized insurers or service-oriented firms in the upper SMB/enterprise edge, where a small team can deliver high-impact design services with proven ROI and scalable delivery.

Growth momentum Leverage their current revenue range and growth potential to propose performance-based pricing, case studies, and pilots that demonstrate rapid value, encouraging larger engagement and long-term contracts.