Customer Excellence Midland Power recently earned the 2023 Customer Satisfaction Award from the American Customer Satisfaction Index, signaling a strong emphasis on member experience. This presents an opportunity to position complementary services that align with high customer satisfaction standards, such as advanced outage management analytics, customer communications platforms, or member engagement tools that can further improve perceived value.

Growth Footprint Serving 17 counties in Iowa plus six municipal utilities, Midland Power has a broad geographic footprint with extensive service points and 3,800+ miles of power lines. This expansive coverage suggests potential for scalable, regional solutions in grid modernization, smart metering upgrades, maintenance management, and contractor services to support widespread infrastructure.

Operational Scale With 11-50 employees and annual revenue between $50M-$100M, Midland Power operates at a mid-market scale typical for utilities seeking efficiency gains without large enterprise overhead. Targeted solutions could include cloud-based IT modernization, cybersecurity (aligned with their tech stack), ERP or fleet/SCADA integration, and cost-effective digital transformation packages.

Talent & Leadership Appointment of a new utility engineering manager in 2023 indicates active leadership development and ongoing infrastructure planning. This creates an opening to engage on engineering-focused software, project portfolio management, asset lifecycle analytics, and engineering collaboration tools that support capital projects.

Technology Baseline Current tech stack includes AWS, Drupal/WordPress, Microsoft 365, New Relic, AutoCAD, Sucuri, and LinkedIn Insight Tag. Opportunities exist to optimize IT operations, cybersecurity posture, cloud-native applications, data analytics, and integration with engineering, GIS, and utility operations systems to improve reliability and customer experience.