Strategic Affiliates Midland Wealth Management operates under a family of affiliated entities including Midland States Bank, Midland Trust Company, and Midland Wealth Advisors, LLC, all controlled by Midland States Bancorp. This structure suggests cross-sell opportunities across banking, trust, investment advisory, and wealth management services to existing clients.

AUM Growth The parent company reports wealth management assets under administration of approximately $4.27 billion and total assets around $7.75 billion as of September 30, 2024, indicating a substantial client base and potential for expanding advisory and fiduciary services.

Technolgy Stack Adoption of modern tools such as Salesforce Lightning, Tableau, The Trade Desk, UiPath, and MongoDB points to a tech-savvy operation with data analytics and automation capabilities that can be leveraged for advanced financial planning, client experience enhancements, and scalable service delivery.

Recent Recognition Awards and leadership promotions in 2026, including Top Workplaces 2026 and SBA 504 lender recognitions, signal strong market reputation and growth momentum, which can be used to validate value propositions when engaging prospects in commercial banking and wealth services.

Growth Opportunities Revenue range of the business and consumer banking services, plus a broad product suite (trust, investment management, insurance through partners, and financial planning), create multiple cross-sell lanes for mid-market and high-net-worth segments, including commercial clients seeking integrated solutions.