Regional Focus The Midlands Authority for Conventions, Sports & Tourism primarily serves the Columbia, South Carolina region, presenting opportunities to tailor marketing and service offerings to local event organizers, hotels, and transportation providers seeking stronger regional collaborations.

Event-Centric Revenues With oversight of convention centers and sports councils, the company’s revenue is closely linked to hosting large-scale events, creating potential sales channels for event management, hospitality services, and technology solutions that enhance event experiences.

Growth Potential Operating within an industry with a revenue range of up to $100M, there is significant room to expand partnerships with local businesses, vendors, and service providers looking to capitalize on increasing tourism and event activities in the Midlands area.

Competitive Landscape While competitors like Visit Charlotte and Atlanta Convention & Visitors Bureau have larger teams, the company's focused regional approach offers opportunities to provide personalized, high-impact partnerships to attract more visitors and event bookings.

Technology Opportunities Despite the limited details on their tech stack, leveraging digital marketing, data analytics, and booking solutions could enhance their outreach and operational efficiency, creating upsell opportunities for tech vendors targeting the travel and events industry.