Strategic Location Situated in Columbia, South Carolina, the Midlands Authority has direct access to regional tourism and convention markets, presenting opportunities to partner with local businesses and event organizers aiming to attract visitors in this geographic area.

Market Scope With a revenue range of 50 to 100 million dollars and a small workforce of up to 50 employees, the organization operates in a sizable regional market, indicating potential for partnerships with vendors and service providers looking to serve the hospitality and tourism sector.

Industry Position As part of a competitive landscape that includes similarly sized organizations like Visit Charlotte and Myrtle Beach Chamber, there are opportunities to differentiate through exclusive deals, enhanced sponsorships, or joint marketing initiatives targeting regional event attendees.

Event and Sports Focus Overseeing the Columbia Regional Sports Council and Convention Center, the organization is well-positioned to collaborate with event technology providers, hospitality services, and logistical partners aimed at enhancing large-scale event experiences.

Growth Potential Given the focus on tourism, conventions, and sports, there is significant opportunity to develop innovative marketing solutions and technology tools that improve visitor engagement and streamline event management, catering to an expanding regional and niche market.