Insights

Expanding Network Partnerships Midlands Choice has recently formed strategic partnerships like the one with First Chicago Insurance Company, indicating a focus on expanding its payer and provider network footprints within key states such as Iowa. This presents opportunities to offer supplementary network solutions or value-added services to newly contracted payers.

Robust Geographic Coverage With operations across multiple states including Nebraska, Iowa, South Dakota, and portions of several neighboring states, Midlands Choice provides extensive regional access. This broad coverage suggests potential for scalable service offerings, especially in regional care management and telehealth solutions tailored to underserved markets.

Healthcare Network Strength The extensive network of over 20,000 physicians and 300 hospitals positions Midlands Choice as a key player in provider contracting and managed care. Opportunities exist to support their network optimization, provider engagement, or technology upgrades to streamline operations.

Technology Infrastructure Utilizing a modern tech stack including Azure, Microsoft 365, and security tools like reCAPTCHA indicates a foundation for digital health innovation. This creates potential sales avenues for implementing advanced health IT solutions, data analytics, and cybersecurity services to enhance their platform.

Market Position and Growth Operating with an annual revenue between $25M and $50M and backed by major healthcare systems, Midlands Choice is well-positioned to expand its service offerings. Targeting opportunities in value-based care, provider network optimization, or patient engagement platforms could drive growth in this regional healthcare network.

Midlands Choice Tech Stack

Midlands Choice uses 8 technology products and services including DNN, Microsoft 365, jQuery UI, and more. Explore Midlands Choice's tech stack below.

  • DNN
    Content Management System
  • Microsoft 365
    Email
  • jQuery UI
    Javascript Libraries
  • Floating UI
    Javascript Libraries
  • Windows Server
    Operating Systems
  • Microsoft Azure
    Platform As A Service
  • reCAPTCHA
    Security
  • X-Content-Type-Options
    Web & Portal Technology

Midlands Choice's Email Address Formats

Midlands Choice uses at least 1 format(s):
Midlands Choice Email FormatsExamplePercentage
FLast@midlandschoice.comJDoe@midlandschoice.com
45%
Last@midlandschoice.comDoe@midlandschoice.com
8%
LastF@midlandschoice.comDoeJ@midlandschoice.com
2%
FLast@midlandschoice.comJDoe@midlandschoice.com
45%

Frequently Asked Questions

Where is Midlands Choice's headquarters located?

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Midlands Choice's main headquarters is located at United States. The company has employees across 1 continents, including North America.

What is Midlands Choice's phone number?

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You can contact Midlands Choice's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Midlands Choice's official website and social media links?

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Midlands Choice's official website is midlandschoice.com and has social profiles on LinkedIn.

How much revenue does Midlands Choice generate?

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As of February 2026, Midlands Choice's annual revenue is estimated to be $25M.

What is Midlands Choice's NAICS code?

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Midlands Choice's NAICS code is 62 - Health Care and Social Assistance.

How many employees does Midlands Choice have currently?

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As of February 2026, Midlands Choice has approximately 52 employees across 1 continents, including North America. Key team members include Chief Executive Officer: M. O.Vp Operations, It: C. B.Vice President; Compliance/Privacy Officer: D. M.. Explore Midlands Choice's employee directory with LeadIQ.

What industry does Midlands Choice belong to?

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Midlands Choice operates in the Hospitals and Health Care industry.

What technology does Midlands Choice use?

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Midlands Choice's tech stack includes DNNMicrosoft 365jQuery UIFloating UIWindows ServerMicrosoft AzurereCAPTCHAX-Content-Type-Options.

What is Midlands Choice's email format?

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Midlands Choice's email format typically follows the pattern of FLast@midlandschoice.com. Find more Midlands Choice email formats with LeadIQ.

Midlands Choice

Hospitals and Health CareUnited States51-200 Employees

Midlands Choice is a regional preferred provider organization (PPO) with a healthcare network of more than 20,000 physicians and other healthcare professionals, 300 hospitals, and 1,300 other healthcare facilities. By contracting with Midlands Choice, these providers agree to perform healthcare services at a reduced fee.  Consumers with coverage through one of our 150 payer partners have lower out-of-pocket costs for healthcare services when they use network providers.

Our service area includes all of Nebraska, Iowa and South Dakota, as well as portions of Colorado, Wyoming, Kansas, Missouri, Illinois, Wisconsin and Minnesota. We have operated under the Midlands Choice name since 2001; our organizational history dates to the mid-80s.  We are accredited for Core and Health Provider Credentialing Standards by URAC, an independent, non-profit organization that promotes and establishes quality standards for the healthcare industry.

Our shareholders are seven of the largest healthcare systems in Nebraska and Iowa.

Section iconCompany Overview

Headquarters
United States
Phone number
NAICS Code
62 - Health Care and Social Assistance
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Midlands Choice's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Midlands Choice's revenue is estimated to be in the range of $25M$50M

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