Insights

Family Ownership As a family-owned winery with a strong heritage and a focus on control over the entire winemaking process, Midnight Cellars values quality and authenticity, presenting opportunities for premium wine accessories, bespoke packaging, or personalized marketing collaborations.

Small-Scale Production With annual production around 7,000 cases and a close-knit team of 2-10 employees, the winery emphasizes craft and exclusivity, creating potential for limited-edition or special-event wine offerings, custom labels, and exclusive membership programs.

Recent Leadership Promotion The promotion of Brenna Pratt to head winemaker signals an investment in innovative winemaking and growth, opening avenues for collaborative ventures such as wine education, tasting experiences, or new product development aligned with evolving consumer preferences.

Regional Presence Located in the premium Paso Robles wine region, particularly near the Santa Lucia mountain range, there are opportunities to collaborate with local hospitality venues, wine tourism initiatives, and regional events to boost brand visibility and direct-to-consumer sales.

Data & Technology Use The winery’s tech stack includes analytics and tracking tools like Google Analytics and New Relic, indicating openness to digital marketing strategies, customer engagement through online platforms, and data-driven sales campaigns to expand customer base and maximize outreach.

Midnight Cellars Winery Tech Stack

Midnight Cellars Winery uses 8 technology products and services including Google Fonts API, jQuery, UPS, and more. Explore Midnight Cellars Winery's tech stack below.

  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • UPS
    Logistics
  • Java
    Programming Languages
  • New Relic
    Real User Monitoring
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Adobe ColdFusion
    Web Frameworks

Midnight Cellars Winery's Email Address Formats

Midnight Cellars Winery uses at least 1 format(s):
Midnight Cellars Winery Email FormatsExamplePercentage
First@midnightcellars.comJohn@midnightcellars.com
50%
First@midnightcellars.comJohn@midnightcellars.com
50%

Frequently Asked Questions

Where is Midnight Cellars Winery's headquarters located?

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Midnight Cellars Winery's main headquarters is located at 2925 Anderson Rd., Paso Robles, CA 93446, US. The company has employees across 1 continents, including North America.

What is Midnight Cellars Winery's phone number?

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You can contact Midnight Cellars Winery's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Midnight Cellars Winery's official website and social media links?

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Midnight Cellars Winery's official website is midnightcellars.com and has social profiles on LinkedIn.

What is Midnight Cellars Winery's SIC code NAICS code?

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Midnight Cellars Winery's SIC code is 2084 - Wines, Brandy, and Brandy Spirits NAICS code is 3121 - Beverage Manufacturing.

How many employees does Midnight Cellars Winery have currently?

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As of October 2025, Midnight Cellars Winery has approximately 6 employees across 1 continents, including North America. Key team members include Wine Club Manager: C. P.Manager: K. L.Production Lead: K. K.. Explore Midnight Cellars Winery's employee directory with LeadIQ.

What industry does Midnight Cellars Winery belong to?

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Midnight Cellars Winery operates in the Beverage Manufacturing industry.

What technology does Midnight Cellars Winery use?

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Midnight Cellars Winery's tech stack includes Google Fonts APIjQueryUPSJavaNew RelicGoogle Tag ManagerGoogle AnalyticsAdobe ColdFusion.

What is Midnight Cellars Winery's email format?

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Midnight Cellars Winery's email format typically follows the pattern of First@midnightcellars.com. Find more Midnight Cellars Winery email formats with LeadIQ.

When was Midnight Cellars Winery founded?

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Midnight Cellars Winery was founded in 1995.

Midnight Cellars Winery

Beverage ManufacturingUnited States2-10 Employees

The Hartenberger family began Midnight Cellars in May of 1995. The idea sprung from a family vacation to Northern California wine country in 1993. While sipping wine and overlooking a beautiful valley, the comment was made: “You know Dad, why don’t you buy a winery when you retire, and we’ll run it for you.” In 1994, when retirement became a reality, the winery idea resurfaced and became a reality. The family members sold their Chicago homes and converged on Paso Robles, where they bought a beautiful 160 acre ranch in the western hills of Paso, planted 30 acres of grapes, and started the dream. 

The Midnight estate vineyard was planted by the Hartenbergers in 1995 on 30 acres of hillside and hilltop terrain nestled near the Santa Lucia mountain range of Westside Paso Robles. This area, known as the Templeton Gap, is a prime growing location characterized by cool maritime influences and calcareous soils. The Midnight vineyard is currently planted to Chardonnay, Zinfandel, Merlot, Cabernet Sauvignon, Malbec, and Petit Verdot. Yearly production hovers around 7,000 cases of small production wines.

The Hartenberger family believes that by controlling every aspect of the winemaking process, from vineyard to bottle, they can provide their customers with wines they will be proud to serve at any occasion. Enjoy your tasting experience, and please let us know what you think!

Section iconCompany Overview

Headquarters
2925 Anderson Rd., Paso Robles, CA 93446, US
Phone number
SIC Code
2084 - Wines, Brandy, and Brandy Spirits
NAICS Code
3121 - Beverage Manufacturing
Founded
1995
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    Midnight Cellars Winery's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Midnight Cellars Winery's revenue is estimated to be in the range of $1M$10M

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