Awards Recognition Midnight Oil, as part of The Imagine Group, has recently won prestigious awards like the 2023 Clio Entertainment Awards and PICA award for the 80th OBIE, showcasing their creative and innovative capabilities that could attract potential clients looking for award-winning advertising services.

Key Personnel Expertise The hires of Caitlin McNulty as vice president, group account director, and Zach Lenz as executive vice president, IT and security highlight the agency's strategic focus on talent acquisition and expertise, which could be leveraged to build trust and credibility with clients seeking top-notch professionals for their advertising campaigns.

Revenue Range With a revenue range of $50M - 100M, Midnight Oil falls in the mid to high tier of similar advertising agencies, positioning them as a financially stable and successful player in the market, making them an attractive choice for clients looking for reliable and established partners for their advertising needs.

Tech Stack Capabilities The tech stack utilized by Midnight Oil, including Google Analytics, WordPress, and Google Tag Manager among others, showcases their technological proficiency and readiness to deliver digitally advanced advertising solutions, appealing to clients seeking cutting-edge digital marketing services.

Location Advantage Strategically located in Burbank, CA, Midnight Oil is situated in a major hub for media and entertainment companies, providing them with a competitive edge and access to a network of potential clients within the industry seeking advertising services, presenting a prime opportunity for business expansion and collaboration.