Acquisition Expansion Following its acquisition by Atlas Copco in May 2021, MidState Air Compressor benefits from increased brand credibility and expanded product resources, presenting opportunities to upsell advanced compressor solutions and maintenance services to existing customers.
Market Recognition Recognized as Berlin's Business of the Year in 2019, MidState Air Compressor has established strong local brand loyalty, offering avenues to leverage community trust to cultivate new customer relationships and reinforce customer retention efforts.
Customer-Centric Approach MidState's focus on delivering trustworthy and high-quality air compressor repairs aligns well with companies seeking reliable and cost-effective maintenance, creating potential for long-term service contracts and repeat business in the industrial and manufacturing sectors.
Technology Utilization Utilizing a modern tech stack including Google Tag Manager, YouTube, and WordPress tools, the company demonstrates digital engagement, which can be expanded into targeted digital marketing campaigns to promote new products, services, and promotional offers.
Growth Potential With annual revenues estimated between $1 million and $10 million and a small team, MidState presents opportunities to introduce scalable product lines and Service-as-a-Product (SaaP) offerings aimed at regional manufacturing firms looking for dependable compressor solutions.