Market focus Target owners of businesses with revenues between $2M and $50M who are seeking confidential sales, presenting an opportunity to offer discreet valuation, exit planning, and confidential marketing services to a niche segment within mid-market M&A.

High deal velocity Leverage MidStreet’s track record of over 400 transactions to build credibility with prospective sellers and buyers, highlighting efficient deals and a proven process to shorten sales timelines.

Low-volume, high intent With a small team and <$1M revenue, emphasize scaleable advisory capabilities and partnership opportunities with larger advisory firms seeking specialized mid-market sell-side support.

Tech-enabled marketing Utilize existing tech stack (HubSpot, analytics, video hosting, and tracking tags) to deliver targeted outreach, personalized valuations, and measurable marketing campaigns to potential sellers.

Strategic partnerships Position MidStreet as an outsourced valuation and marketing partner for adjacent service providers (law firms, accounting firms, financial sponsors) to expand deal sourcing and referral networks.