Extensive Customer Base Midway serves over 34 million clients and is a major financial services provider for the Grupo Riachuelo, presenting substantial cross-selling opportunities across credit products, protection, and convenience services.

Retail Ecosystem Leverage As the leading financial partner for a large retailer, there is potential to upsell integrated banking and credit solutions to Riachuelo customers, leveraging existing loyalty channels and in-store touchpoints.

Diverse Product Portfolio Midway offers a broad suite including credit cards, personal loans, payroll loans, digital accounts, insurance, and assistance services, enabling bundled offerings and targeted cross-sell campaigns.

Digital and Analytics Capabilities Technology stack and analytics tools (WordPress, Google Analytics, New Relic, Hotjar) indicate data-driven customer engagement; there are opportunities to propose expanded digital onboarding, risk scoring, and personalized marketing tech.

Mid-market Growth Potential Revenue is in the range of tens of millions with a sizable employee base; potential to propose scalable financial services partnerships, expanded SME credit facilities, or enterprise-grade fintech solutions to support growth and efficiency.