Large customer base Midway serves over 34 million customers and operates within the Riachuelo ecosystem, presenting a broad cross-sell and up-sell opportunity for financial products such as credit cards, personal loans, and digital wallet services to a wide user base.

Retail connectivity As the primary financial partner of Grupo Riachuelo, Midway has direct access to retail channels for credit products, protection plans, and convenient services, enabling targeted promotions, bundled offerings, and point-of-sale financing to boost conversion rates.

Diversified product suite With cards, payroll loans, personal loans, digital account, insurance, and assistances, there is potential to cross-sell complementary financial and protection products to existing customers, increasing average revenue per user.

Tech footprint The technology stack indicates online and data-driven capabilities with web analytics and monitoring tools, suggesting opportunities to leverage behavioral data for personalized offers, onboarding optimization, and improved risk assessment.

Growth potential Midway’s substantial revenue range and mid-market employee base imply scale and potential for new product launches, partnerships, and expanded credit facilities tailored to both individual consumers and the retail ecosystem.