Family-owned heritage Longstanding, West Michigan-based contractor founded in 1969, indicating stability and potential for loyal repeat clients in the construction sector across residential, commercial, industrial, and general contracting channels.

Small team leverage With a lean 2-10 employee base, there may be opportunities to offer scalable outsourcing, preferred vendor programs, and targeted service bundles to support project surges typical for mid-sized commercial properties.

Service breadth Comprehensive asphalt services (paving, sealcoating, crackfilling, milling, striping, signs, bumper blocks) position them as a one-stop provider for parking lot modernization—ideal for cross-selling maintenance contracts and bundled land development packages.

Digital presence Uses WordPress and basic web tech stack; potential to upgrade digital marketing, lead capture, and SEO to attract larger commercial and industrial clients, plus targeted outreach through CMS-driven content and forms.

Revenue potential Reported annual revenue in the mid-range for small to mid-size contractors suggests capacity for larger project bids with structured service packages, incentivizing tiered pricing, maintenance agreements, and extended warranties to increase contract value.