Market Expansion Opportunities Midwest Foundation Repair primarily operates in the Des Moines area but has established a strong local presence since 1995. There is potential for expansion into neighboring regions or state-wide service offerings to attract more residential and commercial clients seeking foundation and waterproofing solutions.

Service Portfolio Upsell The company's comprehensive range of services, including basement repair, mold remediation, and foundation raising, suggests opportunities to cross-sell related services such as basement finishing or mold prevention products to existing clients, increasing lifetime value and repeat business.

Target Large Contractors With a workforce of up to 1000 employees and a revenue range of 25M to 50M, Midwest Foundation Repair is well-positioned to partner with larger construction firms or commercial developers needing foundation maintenance, waterproofing, or structural reinforcement services on large-scale projects.

Digital Marketing Leverage The company's use of advanced digital tools like Visual Website Optimizer, AppNexus, and Cloudflare indicates a focus on digital marketing and lead generation. There is an opportunity to further enhance online visibility and generate high-quality leads through targeted campaigns and SEO strategies tailored to regional markets.

Key Customer Segments Given their long-standing service in residential and commercial foundation repair, Midwest Foundation Repair can explore developing specialized offerings or maintenance packages focused on property managers, real estate investors, and commercial property owners to expand its customer base and foster ongoing relationships.