Insights

Expanding Market Reach Miinto operates across 13 European markets, providing opportunities to connect with a diverse customer base and explore cross-border sales channels for targeted marketing and partnership strategies.

Supplier Diversity With over 1,800 independent fashion stores and a variety of categories including women's, men's, and children's apparel, there is potential to develop tailored solutions that enhance supplier onboarding, inventory management, and logistics support.

Growth Potential Although revenue currently ranges between 1 and 10 million dollars, Miinto's status as one of Scandinavia’s fastest-growing eCommerce platforms suggests significant opportunities for sales expansion and value-added services to facilitate further growth.

Technology Integration Utilizing a modern tech stack including Power BI, Progressive Web Apps, and SEO tools indicates openness to innovative platforms; this creates opportunities to offer advanced analytics, digital marketing, and development solutions to optimize their online presence.

Collaborative Business Model Miinto's partnership approach with independent boutiques offers avenues for product sourcing, marketing collaborations, and technology integration, enabling sales professionals to develop joint ventures that enhance merchant engagement and customer experience.

Miinto Tech Stack

Miinto uses 8 technology products and services including Power BI, Google Workspace, PWA, and more. Explore Miinto's tech stack below.

  • Power BI
    Business Intelligence
  • Google Workspace
    Email
  • PWA
    Miscellaneous
  • Yoast SEO
    Search Engines
  • Google
    Search Engines
  • DHL
    Transportation And Fleet Management
  • Bootstrap
    UI Frameworks
  • OpenResty
    Web Servers

Media & News

Miinto's Email Address Formats

Miinto uses at least 1 format(s):
Miinto Email FormatsExamplePercentage
First.Last@miinto.comJohn.Doe@miinto.com
90%
FL@miinto.comJD@miinto.com
5%
LF@miinto.comDJ@miinto.com
4%
First.Middle@miinto.comJohn.Michael@miinto.com
1%

Frequently Asked Questions

Where is Miinto's headquarters located?

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Miinto's main headquarters is located at 49 Prags Boulevard Copenhagen, Hovedstaden 2300 Denmark. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Miinto's official website and social media links?

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Miinto's official website is miinto.com and has social profiles on LinkedInCrunchbase.

What is Miinto's SIC code NAICS code?

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Miinto's SIC code is 7375 - Information Retrieval Services NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Miinto have currently?

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As of February 2026, Miinto has approximately 238 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Cmo: M. A. B.Cto: M. B.Head Of Partner Growth: D. A.. Explore Miinto's employee directory with LeadIQ.

What industry does Miinto belong to?

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Miinto operates in the Technology, Information and Internet industry.

What technology does Miinto use?

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Miinto's tech stack includes Power BIGoogle WorkspacePWAYoast SEOGoogleDHLBootstrapOpenResty.

What is Miinto's email format?

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Miinto's email format typically follows the pattern of First.Last@miinto.com. Find more Miinto email formats with LeadIQ.

When was Miinto founded?

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Miinto was founded in 2009.

Miinto

Technology, Information and InternetHovedstaden, Denmark201-500 Employees

We strive to offer the most customer-centric fashion platform on the planet, where users can find the best selection of premium, luxury, and hand-picked local brands, specially curated to each individual user’s tastes and needs. Because in doing so, we can help empower the world’s best-dressed people.

And to connect fashion-conscious customers to the world's best brands, available at the world's best fashion boutiques has been at the heart of Miinto ever since our platform launched in 2009, and remains so today.

A simple idea that grew

Miinto was founded in 2009 by school friends Konrad Kierklo and Mike Radoor as a way to get hold of brands and styles that they couldn’t get in their small hometown in Denmark. And that simple idea has remained central to Miinto ever since: To connect fashion-conscious consumers with the world’s best boutiques (and vice versa!).

We want brick-and-mortar boutiques to prosper in the digital age, and by partnering with us, we can ensure that they do. We carefully select our boutique partners to ensure that we can provide our customers with the widest selection of premium, luxury, and locally sourced brands. In return, we give boutiques unparalleled access to a global market of customers that adore fashion.

A unique assortment built by thousands of fashion experts

Our large selection of women's clothing, men’s clothing, children's clothing, sportswear, and accessories has made Miinto one of Europe's largest online fashion portals.

With over 3000 different brands all over Europe, we have a unique assortment of local, upscale, hand-picked luxury brands to choose from. Our assortment varies from luxury brands such as Balenciaga, Gucci, and Prada to a wide variety of hand-picked local brands, which are specially selected by passionate boutique owners all across the continent.

Section iconCompany Overview

Headquarters
49 Prags Boulevard Copenhagen, Hovedstaden 2300 Denmark
Website
miinto.com
SIC Code
7375 - Information Retrieval Services
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2009
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Miinto's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Miinto's revenue is estimated to be in the range of $1M$10M

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