THE ICONIC
RetailNew South Wales, Australia1001-5000 Employees
The Iconic is a retail company operating an e-commerce platform focused on fashion, sports, and lifestyle products serving Australia and New Zealand. It aims to redefine the shopping experience through a seamless service model, including delivery options, returns, and brand curation. Its stated purpose is to create a better way for people to shop, and the business is based in Sydney with a network of hubs and a large fulfilment centre in South West Sydney. The company positions itself within the regional retail market as a fashion and lifestyle online destination, prioritizing customer service and brand selection. In December 2025, it opened its largest store in Rajkot, Gujarat, India, marking a notable expansion beyond Australia.