Heritage and Trust As the original Mochi Ice Cream brand founded in 1910, Mikawaya offers a longstanding reputation for quality and authenticity, which can be leveraged to attract premium retailers seeking trusted confectionery brands.

Growing Market Presence Despite a relatively small team, Mikawaya generates revenue between 1 million and 10 million, indicating a solid niche market position with potential for expansion into larger retail channels or international markets.

Product Diversity With a broad array of ice cream products beyond Mochi, there are opportunities to upsell or bundle product offerings to existing clients or target specialty food distributors interested in premium Asian-inspired desserts.

Industry Positioning Compared to larger competitors like Whole Foods or Little Moons, Mikawaya’s heritage brand could appeal to high-end grocery chains and boutique stores seeking authentic, heritage-rich confectionery options.

Market Trends The focus on Asian-inspired desserts and premium treats represents a growing consumer trend, providing opportunities for sales outreach to health-conscious, gourmet, and specialty food markets.