Digital Marketing Growth As a small Boise construction firm, Mike Tanner Construction can benefit from targeted local marketing to win more projects. Leverage existing tech stack to optimize online ads and local search, ensure proper conversion tracking with the Facebook Pixel, and create a simple project showcase to convert website visitors into inquiries.

Web Presence Upgrade The company appears to run on a lightweight setup using Gravity Forms and Google Cloud. Propose modernizing the website for mobile-friendliness, fast loading, and clear service pages. Recommend SEO enhancements and a portfolio section to attract commercial and residential clients in the Boise metro.

CRM & Lead Gen With a small team, implementing a basic CRM integrated with form submissions can improve lead follow-up and project tracking. Suggest connecting Gravity Forms to a CRM or project management tool, enabling automated responses and status updates.

Cloud & Security Your stack includes Cloudflare DNS and Google Cloud, which can be expanded with security, backups, and performance monitoring. Offer affordable hosting, SSL management, and uptime monitoring to assure clients and maintain a professional image.

Competitive Positioning As a tiny local player, position as a nimble partner for Boise area projects to compete with much larger firms. Focus marketing on personalized service, quick decision cycles, and proven local references to win bids against big national builders.