Local dealership footprint Target the Wabash Valley market with tailored campaigns highlighting Chrysler, Dodge, Jeep, and Ram solutions, service with certified technicians, and Mopar parts to drive in-store visits and service bookings.

Midmarket sales potential Position as a growth partner for small to mid-size fleets in the region by offering rental coordination, fleet service, and flexible financing for service and parts to capture Hertz rental cross-sell and B2B maintenance contracts.

Digital enablement Leverage their tech stack (Shopify, WooCommerce, WordPress, LiveChat, Firebase) to implement targeted digital offers, service appointment automation, and parts upsell campaigns across web and mobile channels.

Service and parts upsell Promote certified service and Mopar parts bundles, maintenance plans, and warranty-covered labor to increase service retention, repeat visits, and higher ticket service revenue.

Growth through data Utilize revenue scale and customer data to run targeted regional marketing, loyalty programs, and cross-sell opportunities with vehicle maintenance, rental, and accessory packages to expand share of wallet.