Market Expansion Opportunity Despite recent office closures in Dayton, Mikesell's maintains active manufacturing and distribution facilities in Indiana and Kentucky, suggesting potential for partnership and distribution expansion in the Midwest region.

Brand Legacy Leverage With over a century of history and a reputation for high-quality snack products, there is an opportunity to position Mikesell's as a premium or nostalgic brand appealing to consumers seeking tradition and quality.

Digital Engagement Potential The company’s use of e-commerce platforms such as Shopify indicates openness to online sales channels, presenting prospects for digital marketing partnerships and online promotional campaigns.

Industry Positioning As one of the oldest potato chip manufacturers in the U.S. with revenue estimated between 25 million and 50 million dollars, Mikesell’s can be targeted for retail placements and collaborative marketing with regional grocery chains.

Growth and Innovation Recent issues with grant agreements and restructuring suggest a phase of transition, providing opportunities to support operational enhancements or innovative product development initiatives to help regain market momentum.