Quality and Tradition Route 11 Potato Chips prides itself on traditional kettle-cooking methods and high-quality ingredients, ensuring a chip with exceptional crunch, flavor, and character. This commitment to quality can be a strong selling point to customers looking for a unique and premium snacking experience.

Customer Satisfaction With a focus on making people happy through their products, Route 11 creates chips that consistently deliver on taste and texture. Emphasizing customer satisfaction and enjoyment can help drive increased sales and brand loyalty among snack enthusiasts.

Local and Sustainable Operating in a safe and clean environment with a happy staff and supportive community, Route 11 demonstrates a commitment to sustainability and local production. Highlighting these practices can attract ethically conscious consumers seeking responsibly sourced snacks.

Niche Market Potential Route 11's small-batch kettle-cooked chips offer a unique and artisanal approach to snacking, positioning the company well within the niche market segment. Targeting niche markets can lead to higher margins and customer engagement, presenting a lucrative sales opportunity.

Digital Marketing Advantage Utilizing a tech stack that includes Google Ads, Mailchimp, and Google Analytics, Route 11 has the tools to leverage digital marketing for reaching a broader audience and driving online sales. Leveraging these technologies effectively can boost brand visibility and customer acquisition.