Acquisition leverage MikMak was acquired by SPINS in January 2026, creating a combined strength in commerce intelligence and data insights. This presents a cross-sell opportunity to SPINS clients seeking enhanced omnichannel orchestration and real-time visibility.

Real-time growth The platform emphasizes real-time commerce intelligence and orchestration across multichannel brands. A selling point to brands prioritizing agile optimization, faster decision making, and immediate impact on availability and POS performance.

AI enhancements Recent AI updates and a major platform enhancements launch in September 2026 signal a strong AI-driven trajectory. This can be pitched to data-heavy brands seeking predictive insights, automated optimization, and smarter media allocation.

Data-driven scale Access to SPINS point-of-sale data via the latest platform upgrades enables deeper insights into consumer behavior and store performance. This is a compelling value proposition for CPG and multichannel brands aiming to maximize shelf presence and sales velocity.

Market positioning Position MikMak SPINS as a unified, end-to-end commerce intelligence and activation solution. Target growth-stage brands and agencies seeking a trusted, global, real-time view across availability, media impact, and shopper engagement.