Acquisition Synergy Leverage SPINS' acquisition to cross-sell MikMak's real-time commerce intelligence and orchestration platform to SPINS' existing CPG and brand clients, expanding reach and embedding MikMak in SPINS' data-driven offerings.

Product Momentum Capitalize on MikMak 4.0 release to demonstrate continued value, upsell current customers to the latest features, and attract new logos seeking cutting-edge omnichannel visibility and real-time decisioning.

Brand Protection Fit The TrackStreet integration signals a combined capability for brand protection and commerce insights; target brands needing price integrity and counterfeit prevention alongside availability optimization, presenting a strong cross-sell to SPINS customers.

Ideal Customer Ideal customers are mid-size to larger multichannel brands in consumer goods and retail seeking a unified, real-time view of availability, POS performance, and consumer behavior, well aligned with SPINS data capabilities to accelerate ROI.

Partnership Ecosystem Growth through partnerships and ecosystem expansion: leverage existing tech integrations with ad tech, procurement, and analytics platforms and pursue channel partnerships with ecommerce platforms and marketing agencies to broaden reach and revenue opportunities.