Industry Focus Miller Industrial Fluids specializes in manufacturing and distributing industrial lubricants, cutting fluids, rust preventives, and cleaners, positioning it well to serve metalworking and manufacturing facilities seeking comprehensive fluid solutions.

Acquisition Growth The company was acquired by PetroChoice in 2017, indicating potential opportunities to leverage PetroChoice’s extensive supply chain network and customer base for cross-selling and expanding product reach.

Market Segment Operating within a competitive segment with similar firms like Quaker Houghton and Shell, Miller can focus on differentiating through customized, high-performance products tailored for local manufacturing needs.

Financial Opportunity With annual revenues ranging between $1M and $10M, Miller offers a manageable target for expanding sales through expanding product lines, bundling services, and increasing repeat customer engagements.

Digital Presence Utilizing platforms like WordPress and Google Analytics, Miller can enhance its digital marketing strategies to generate more qualified leads and improve customer engagement across its online channels.