AI driven expansion Leverage Minerva’s ongoing AI enhanced features such as Android TV Client 3.5 and AI sports capabilities to propose upgrades or cross-sell AI-enabled modules to current operators seeking advanced viewer engagement and new revenue streams.

Strategic partnerships Identify opportunities with recent and upcoming collaborations (Agama Technologies, NCTC, transfermedia) to offer bundled solutions that combine analytics, observability, middleware, and interactivity to operators aiming for end-to-end service management.

Ibc and events Target operators attending or exhibiting at IBC 2026 for live demos of Minerva’s architectural frameworks and dynamic content repackaging tools to drive pilot programs and quicker deployment cycles.

Global scale fit With a global footprint and multi-device support, position Minerva as the platform to consolidate OTT, multicast set-top, and VOD ecosystems for operators seeking a unified user journey and reduced time-to-market.

Market leadership Highlight the Minerva 10 Platform award recognition and substantial revenue range to prospects as proof points for reliability and innovation, using case studies to unlock upsell opportunities to larger operators seeking robust, scalable solutions.