Niche market Target a niche within laparoscopic surgery device suppliers and hospital groups that perform frequent minimally invasive procedures, focusing on FloShield’s ability to reduce scope removal, defog, and maintain HD visualization to drive OR efficiency.

Strong funding Leverage the recent $47M funding to approach larger medical device distributors and surgical arms of mid-market hospitals, presenting scalable adoption plans and ROI scenarios for FloShield across multiple operating rooms.

Revenue potential Although current revenue is under $1M, emphasize growth trajectory and upsell opportunities with bundled anesthesia or visualization enhancement products to accelerate sales cycles with hospital procurement teams.

Strategic partnerships Pursue collaborations with established operating room technology suppliers and surgical visualization vendors to embed FloShield as a standard accessory in laparoscopic suites, leveraging symmetry with FloShield’s defog and debris control claims.

Global exposure Position MID for international distribution by aligning with tech stack compatibility (Microsoft 365, Google Search Console, GoDaddy) to support multilingual product listings, regulatory documentation, and cross-border sales enablement.