Community Reach Opportunity to upsell multi-site retreat packages and group booking management services by highlighting scalable retreat offerings for churches and regional denominations, leveraging their year‑round conference capabilities.

Tech & Engagement Position them as a case study for integrating WordPress, WooCommerce, and Mailchimp to streamline registrations, donations, and communications for events, with potential for migration optimization and automation consulting.

Financial Growth With revenue under one million, there is room to introduce efficiency tools, payment processing enhancements, and ticketing solutions to boost direct bookings and average order value while preserving mission alignment.

Seasonal Programs Capitalize on their diverse retreat calendar (summer camps, youth, winter, men’s and women’s retreats) to propose bundled marketing campaigns, targeted outreach, and partner collaborations to increase occupancy across seasons.

Regional Positioning Leverage proximity to Kalamazoo and southwest Michigan to suggest regional partnerships, sponsorships, and scalable CRM initiatives that improve lead capture from local churches and religious organizations.