Expanding Wellness Portfolio Miraval is actively developing new destination wellness resorts in key markets like Lenox and Austin, presenting opportunities for high-value partnerships, facility upgrades, and expanding wellness-related product and service offerings to cater to an increasing demand for premium health retreats.

Innovative Spa Launches The recent launch of Miraval Life in Balance Spa outside their resorts indicates a potential market for licensing, franchising, or expanding spa services into luxury hotel brands and resort chains, providing avenues for collaboration and co-branding initiatives.

Corporate Wellness Engagement Miraval's initiative in launching workplace wellness programs and virtual event series demonstrates a growing interest in corporate wellness partnerships, which could be leveraged to develop specialized employee wellbeing packages, corporate retreats, and wellness consulting services for organizations.

Award-Winning Reputation Recognition as a top wellness retreat and awards from Conde Nast Traveler and Travel + Leisure enhance Miraval’s credibility, creating opportunities for premium branding collaborations, casual partnership deals, or sponsorship opportunities with luxury brands aiming to align with health and wellness lifestyles.

Leverage Tech Stack Miraval’s use of technologies like Salesforce, Adobe Creative Suite, and cloud services indicates openness to digital solutions; this provides opportunities to sell innovative wellness tech products, digital marketing services, and customer engagement tools aimed at enhancing their guest experience and operational efficiency.