Acquisitions and expansion Mitchells & Butlers has been actively acquiring other businesses, such as the recent acquisition of Pesto Restaurants Limited. This expansion presents potential cross-selling opportunities to introduce existing clients of acquired companies to other offerings within the Mitchells & Butlers portfolio.
New brand launches The company's launch of new brands like Miller & Carter, a New Orleans-themed BBQ restaurant, provides a chance to target a different customer segment and diversify the client base. Sales teams can leverage these unique brand offerings to attract new customers and drive revenue growth.
Increased market recognition With Mitchells & Butlers being recognized as the highest riser in the FTSE 250 and garnering positive attention for financial performance, sales professionals can capitalize on this market recognition to build credibility and trust with potential clients seeking reliable hospitality partners.
Partnerships and collaborations Partnerships with companies like Geogreen Power Limited and Hitachi Consulting present opportunities for joint initiatives and co-marketing efforts. Leveraging these partnerships can help sales teams tap into new networks, expand the customer base, and drive sales through collaborative projects.
Tech stack optimization By utilizing a tech stack that includes Microsoft, Cloudflare, and others, Mitchells & Butlers showcases a commitment to innovation and efficiency. Sales development representatives can highlight the company's technological prowess to attract tech-savvy clients looking for cutting-edge solutions in the hospitality industry.